Terms & privacy

About these terms

This website is operated under the name Bloom Boulevard. By using it, you agree to these terms. If you do not agree, please do not use the website.

The current public website introduces Bloom Boulevard and lets visitors join our launch mailing list. It does not currently accept orders. We will publish the relevant purchase, delivery and returns terms before the shop opens.

Using this website

You may use the website for personal, lawful purposes. You must not misuse it, interfere with its operation, attempt unauthorised access, introduce malicious code, or use automated systems to abuse its forms or services.

Launch list

When you join the launch list, you confirm that the email address belongs to you and that you would like to receive launch news and occasional product updates. Joining the list does not create an obligation to purchase anything. You can unsubscribe at any time using the link in an email from us.

Website information

We aim to keep the website accurate and available, but previews, launch dates, product ideas and other information may change. Website content is provided for general information and is not a binding offer to sell a product.

Our content

Unless stated otherwise, the website and its text, photography, graphics, branding and other content belong to Bloom Boulevard or are used with permission. You may not reproduce, sell, publish or commercially exploit that content without prior written permission.

Links and availability

We may link to websites operated by other organisations. We are not responsible for their content or privacy practices. We may also change, suspend or withdraw parts of this website when reasonably necessary.

Our responsibility

Nothing in these terms excludes or limits liability where doing so would be unlawful, including liability for fraud or for death or personal injury caused by negligence. We are not responsible for losses that were not reasonably foreseeable or for business losses arising from personal use of this website.

Changes and applicable law

We may update these terms when the website or applicable law changes. The date above shows the latest revision. These terms are governed by the laws that apply to Bloom Boulevard, without removing any mandatory consumer rights you have in the country where you live.

Contact

Questions about these terms can be sent to hello@thebloomboulevard.com.

Who is responsible for your information

Bloom Boulevard is responsible for the personal information described in this policy. For privacy questions or requests, email hello@thebloomboulevard.com.

Information we collect

When you use the coming-soon website, we may collect:

• your email address, subscription preference, signup source and the date and time you joined the launch list;
• email delivery, unsubscribe and complaint information when messages are sent;
• technical and security information such as your IP address, browser or device details, request timestamps and the outcome of anti-spam checks; and
• any information you include when you contact us about your subscription or privacy rights.

How we use it

We use this information to:

• manage the launch list and send the updates you requested;
• record and respect subscriptions, withdrawals and complaints;
• protect the website and its forms from spam, fraud and misuse;
• respond to questions and privacy requests; and
• meet legal and regulatory obligations.

Our lawful reasons

We rely on your consent to send marketing emails. You may withdraw that consent at any time. We rely on our legitimate interests to operate and secure the website, prevent misuse and keep appropriate records, where those interests do not override your rights. We may also process information when required by law.

Service providers and sharing

We use trusted service providers to operate our website, securely store subscriber information, deliver communications, and protect our forms from spam and abuse. These providers may process information on our behalf and must protect it under their contracts and applicable law.

We may also disclose information to professional advisers, regulators, courts or law-enforcement bodies where reasonably necessary or legally required. We do not sell your personal information.

International transfers

Some service providers may process information outside the United Kingdom. When required, we use recognised safeguards intended to protect information during those transfers, such as adequacy regulations or approved contractual clauses.

How long we keep it

We keep launch-list information while you remain subscribed and only as long as reasonably needed for the purposes above. After you unsubscribe, we may retain a minimal suppression record so that we do not add you back to marketing by mistake. Security logs and correspondence are retained only for an appropriate period based on their purpose and any legal requirements.

Your rights

Depending on the law that applies to you, you may ask for access to your personal information, correction, deletion, restriction, portability or an objection to certain uses. You can withdraw marketing consent at any time without affecting earlier lawful use of your information.

To make a request, email hello@thebloomboulevard.com. If you are in the United Kingdom, you can also complain to the Information Commissioner’s Office.

Children

The launch list is not intended for children under 13, and we do not knowingly collect their personal information through this form.

Policy updates

We may update this policy when our website, services or legal obligations change. We will publish the updated version here and change the revision date. We will update this policy before the online shop opens to cover accounts, orders, payments, delivery and returns where applicable.